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It was very simple to connect [with the HIYO team] and chat about our needs, analyze, review, and reposition the brand. The way the brand analysis was done and the recommendations for the brand definitely exceeded expectations. The proposed options all had nice differentiation possibilities and really helped to elevate the brand up to the executive leadership space.
- Karin Wellbrook
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My assumption was that it would be very technical. You know, design a logo and a website, etc. —and HIYO DESIGN has all of those technical skills and knowledge base; but one thing I didn’t expect was that by going through the structured and organized process that HIYO DESIGN uses, I would be invited to think inward about my brand and business. I feel like in a lot of ways I was coached by HIYO DESIGN without even realizing it.
HIYO design helped me hone in on my target audience, think about what I want my brand to resonate, the details, the color schemes... and it really made me think differently even with my marketing strategy. I was grateful for that process and their expertise, demeanor, and patience. They were there for me every step of the way, with patience, and no judgment. Their team was consistently accessible and provided support.
It’s important for us as entrepreneurs to know or at least understand the process versus being in the dark and relying on somebody else entirely — through the workshops, HIYO Design gave me the opportunity to know more about my own branding, design, and marketing; and I’m very grateful for that.
- Patrick Chapman
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When I decided I wanted to redefine my brand strategy, brand identity and website, I knew needed professionals to help guide me. It could've taken me 2 or 3 years to do it on my own, but I was able to do it seamlessly with HIYO in a matter of months. Their in-depth & strategic process blew my mind. The finished product is beautiful, but what I didn't expect is that thinking through my brand strategy & brand personality actually helped me refine & improve my practice. That’s been truly amazing. I really appreciate the calm energy they brought to the table, which helped me to feel focused and not overwhelmed, and also love that they specialize in wellbeing design.
- Chelese Perry
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