Experience as an Artform
Written by Nathaniel Long • Co-Written & Edited by Cristina Jayo
Experiential art has returned, after years hiding behind the Fluxus movement and off-broadway performances.
It now sits with a name tag, in the front row of design discourse. A culmination of art forms, experiential (also see "immersive") art sits at the intersection of music, performance, spectacle, and the unexpected.
Some of the most famous pieces from this movement exist as nightclubs like the storied NYC hotspot, Studio 54. Revered for being unapologetically absurd, maximillist, and a gateway to the adventure of life. Experience was art, and thus the experiential art of the past hangs in the archives of our memories and the stories we pass on.
As we grow as a society and collective consciousness, we have to ask ourselves, "How do we experience art? What is the difference between immersive entertainment and art? And does that distinction matter?"
Pew Pew is part of a new generation of experiential that seeks to answer these questions. It is a community-driven collective that explores the surreal, and sits at the intersection of performance, music, and spectacle. The Vanguard generation aims to inspire new ways to experience art, making art the true experience.