Branding (when done right) is a rigorous yet rewarding process. For startups, investing in branding early on can bring a great deal of benefits including additional investments, early customer adoption, brand loyalty, brand equity, employee loyalty, and more, but investing in proper branding before your business is making any money can also be a huge risk. Nine out of ten startups are bound to fail, and in many cases that initial investment can make or break the business. On the other hand, skipping branding all together, or taking “shortcuts” almost always ends up costing more in the end.

As a branding agency, we often work with startups that are grappling with this dilemma and we’ve always done our best to help serve them at every stage of their business. After over seven years of perfecting our process, we’ve discovered ways to streamline a startup’s brand identity development without sacrificing quality or strategy, leading to the perfect “MVB” (minimum viable branding) for your MVP (minimum viable product) so you can feel confident and ready to WOW both investors & future customers, and set your new brand up for the success it deserves – without having to risk your entire pre-launch budget.

Module 1

Strategize for Success

Strategy is the foundation for any good brand design. In this module we’ll cover how to conduct a competitor audit that will help you uncover opportunities for your brand to stand out, we’ll help you gain a deeper understanding of your audience and how to make branding that will resonate with them and we’ll guide you through our signature process to establish your brand personality.

→ Click here to download the Brand Strategy Worksheet

Module 2

Brand Identity Design

Using your strategic positioning, this module will guide you through the brand identity design process. By the end of this video you’ll know exactly how to build your initial brand design – even if you’re not a designer. Using online tools and professional design tips, we believe anyone can create a WOW-worthy, scroll-stopping branding design!

→ Download our Quick Brand Guide Template (easily editable on Canva)
→ Or purchase our Full Brand Guide Template (easily editable on Google Docs)

Module 3

Brand Activation

Once you’re happy with your brand design, it’s important to test it out in context. To make this easy-peasy for you, we’ve created a ton of drag-and-drop templates you can use to see your brand in action!

→ Click here for our Easy Branding Mockup Templates (editable on Canva)