Digital Marketing Resources

+ How can I make sure my email doesn't go to spam?

Email marketing helps you connect with your audience to promote your brand and increase sales. But before you ever hit send on your campaign, there’s a lot that happens behind the scenes to ensure your content gets to the inbox. In this webinar, we’ll discuss steps you can take to improve email deliverability and to help your emails reach your recipients' inboxes, including setting up email authentication for your custom domain and more.

In this webinar, we will:

• Breakdown key concepts around email deliverability and introduce ways it can be improved
• Provide tips to help ensure your emails make it into the inbox
• Guide you through the process of authenticating your custom domain
• Extra Resources

+ How can I add & import contacts to a Mailchimp Audience using a spreadsheet?

In this video, you’ll learn how to import contacts into your Mailchimp audience using a spreadsheet program like Excel or Google Sheets.

+ How can I manage my Audience with Tags, Groups & Segments?

Your audience data is one of the most valuable tools you have for improving your marketing and growing your business. With every new purchase from your website and each additional newsletter signup you’re gathering data that can tell you who your audience is and what they love about your brand. But as your business grows, so does the amount of customer data you have to keep track of.

That is where audience management tools like Tags, Groups, and Segments come in to help; allowing you to organize your audience in a way that sets you up to target your audience more effectively. By using these tools, you’ll be able to turn all of your insights (including engagement data, tags you've applied, and groups your contacts have selected) into more targeted, segmented marketing.

In this webinar, we will:

• Explain how to use tags, groups, and segments to organize your contacts
• Provide tips to help maintain organized and relevant data in Mailchimp
• Provide a starting point for creating your own segmentation strategy in Mailchimp
• Show how the contact information you collect can help you further target your campaigns
• Outline how one customer utilizes audience management tools to send their contacts relevant content
• Extra Resources

+ How can I set up customer-specific automations & sequences?

All of us here at Mailchimp know just how essential it is to create experiences for your customers based on who they are and how they interact with your business. Our new customer journey feature helps you do just that: allowing you to build dynamic, automated marketing paths for your contacts. Utilizing Customer Journeys ensures each of your contacts has a personalized experience, helping you reach your audience with the right message at the right time.

In this webinar, we will:

• Introduce the new Customer Journey builder and how it can help you market smarter
• Detail key concepts and best practices to know that will help to automate your work
• Walk through the step-by-step of creating a Customer Journey from the ground up
• Provide a customer example and show how they use the Customer Journey builder to interact with their audience
• Extra Resources