I just asked an AI to write about branding, web design & marketing, and the results are astounding!

Here’s a peek at my first encounter with ChatGPT, a new (free!) AI chatbot trained in ‘human dialogue’ which can basically have a conversation with you, even admit mistakes and answer follow up questions. Beyond being able to write essays and dialogue in virtually any tone of voice you ask, it can even write lines of code! 🤯 Safe to say this is BIG.

I asked the AI to answer some questions that I get asked a lot, as a branding designer & founder of a fully-remote branding agency.

Question I asked the AI:

How can branding increase sales & add value to a business?

The AI’s response:

Branding can increase sales by making a company's product or service more recognizable and memorable to potential customers. This can lead to increased customer loyalty and repeat business. A strong brand can also add value to a business by differentiating it from its competitors and making it more valuable in the eyes of consumers. A well-known and trusted brand can also command a higher price for its products or services, which can increase the overall value of the business. Additionally, a strong brand can help a business build a positive reputation, which can attract new customers and partners.

Question I asked the AI:

Are branding and marketing the same thing?

The AI’s response:

No, branding and marketing are not the same thing. Branding refers to the process of creating a unique identity and image for a product, service, or company in the minds of consumers. This is often done through the use of a company name, logo, slogan, and other marketing elements that help to differentiate the brand from its competitors. In contrast, marketing is a form of advertising that involves directly reaching out to potential customers through channels such as email, direct mail, or telemarketing. Marketing is typically focused on promoting a specific product or offer, rather than creating a brand image.

Question I asked the AI:

Are branding costs tax deductible?

The AI’s response:

In general, branding costs are considered to be business expenses and are tax deductible. However, the specific rules for deducting branding expenses can vary depending on the country or jurisdiction in which your business is located. It's always a good idea to consult with a tax professional or accountant to determine the specific rules and regulations that apply to your business. They can help you understand what branding expenses are tax deductible and provide guidance on how to properly claim these deductions on your tax return.

Question I asked the AI:

What are some benefits of a fully remote business?

The AI’s response:

There are many benefits to running a fully remote business, including the ability to attract top talent from anywhere in the world, reduced overhead costs, increased productivity and flexibility for employees, and the ability to operate on a 24/7 schedule. Additionally, remote work can improve work-life balance for employees and make it easier for individuals to access job opportunities, regardless of their location.

Question I asked the AI:

Are branding agencies still relevant in 2023?

The AI’s response:

Yes, branding agencies are still relevant. A strong brand can help a business stand out in a crowded market, establish trust with customers, and communicate the value of its products or services. A branding agency can help a business develop and implement a successful branding strategy.

Question I asked the AI:

What do branding agencies offer?

The AI’s response:

Branding agencies typically offer a range of services to help businesses develop and improve their brand. These services can include things like market research, brand strategy, brand identity development (including logo design and brand guidelines), and branding campaigns. Some branding agencies may also offer additional services such as website design and development, packaging design, and advertising. The goal of a branding agency is to help businesses create a consistent and effective brand that resonates with their target audience and differentiates them from their competitors.

Question I asked the AI:

How is branding done?

The AI’s response:

Branding is the process of creating a unique name and image for a product or service in the consumer's mind. It involves the use of a name, logo, slogan, and other elements that differentiate the product or service from those of its competitors. This can help to establish a brand identity and build brand recognition and loyalty among consumers. Some of the key steps involved in branding include market research, brand strategy development, brand positioning, and brand execution. Additionally, companies may use a variety of marketing and advertising tactics to promote their brand and reach their target audience.

Question I asked the AI:

What are the benefits of branding?

The AI’s response:

Branding is important for a number of reasons. First, it helps to establish a strong and distinct presence in the market, which can make it easier for customers to recognize and remember your business. This can be particularly important in highly competitive markets, where customers have a lot of choices.

Second, a strong brand can help to build trust and credibility with customers. This is because a well-known and reputable brand is often seen as a symbol of quality and reliability. When customers trust your brand, they are more likely to do business with you and to recommend your products or services to others.

Third, branding can help to differentiate your business from your competitors. By creating a unique and memorable brand, you can make your business stand out and make it more appealing to potential customers. This can be especially important in markets where there are many similar products or services available.

Finally, branding can also help to increase the value of your business. A strong and well-established brand is often seen as a valuable asset, and can make your business more attractive to potential investors or buyers.

Overall, branding is an important part of building a successful business. It can help to establish your presence in the market, build trust and credibility with customers, differentiate your business from competitors, and increase the value of your business.

Question I asked the AI:

What is a digital nomad?

The AI’s response:

A digital nomad is a person who uses technology to work remotely and travels regularly to different locations. This allows them to live and work from anywhere in the world, often choosing locations with a lower cost of living or a more desirable climate. Digital nomads typically work in jobs that can be done remotely, such as writing, editing, graphic design, programming, or consulting. They often use the internet to communicate with clients and coworkers, and may use online tools to manage their work and finances.

Question I asked the AI:

How does branding relate to human psychology?

The AI’s response:

Branding can be thought of as a way for companies to differentiate themselves from their competitors and create a unique identity in the minds of consumers. The psychological effects of branding can be powerful, as a strong brand can create positive associations and emotions in the minds of consumers, which can in turn drive brand loyalty and positive purchasing decisions. For example, a well-known and trusted brand may be seen as more reliable and trustworthy than a lesser-known brand, even if the products or services they offer are similar. Additionally, a strong brand can create a sense of community or belonging among consumers who identify with the brand's values and mission.

Question I asked the AI:

Explain the difference between marketing & branding (tried asking this differently to see if we get new results)

The AI’s response:

Marketing and branding are two related but distinct concepts in the world of business. Simply put, marketing is the process of promoting and selling products or services, while branding is the process of creating a unique name and image for a product or service in the consumer's mind.

Marketing involves identifying the target audience for a product or service, and then using a variety of tactics and strategies to reach out to them and persuade them to buy. This might include things like advertising, public relations, direct mail, and sales promotions.

On the other hand, branding is about creating a unique and recognizable identity for a product or service. This includes developing a brand name, logo, and other visual elements, as well as creating a unique tone and personality for the brand. The goal of branding is to make the product or service stand out from its competitors and to create a lasting impression in the minds of consumers.

In other words, marketing is focused on the practical aspects of getting people to buy a product or service, while branding is focused on the emotional and psychological aspects of creating a connection with consumers. Both are important for the success of a business, but they serve different purposes.

Question I asked the AI:

Does every business need branding in 2023?

The AI’s response:

Branding is an important aspect of any business, regardless of the industry or size of the company. It helps to establish the company's identity, differentiate it from competitors, and create a memorable and positive impression on potential customers. In today's competitive marketplace, having a strong brand can be a major competitive advantage, so it's important for every business to invest in branding in order to stand out from the competition.

If you’re as blown away as I am, go check it out and let me know what you ask! 👉 https://chat.openai.com/chat