NewRoParc is a carnival-themed beer garden in New Rochelle.

Project Snapshot:

Client: Paige Concepts
Goal: Create a new carnival-themed brand that is bold & fun.
Deliverables: Brand Identity, Social Media Graphics, Branded Collateral.
Services: Brand Essentials

The inspiration for the brand identity of this restaurant came from looking at the history of New Rochelle, its French Huguenot settlers, and the famed local artist Norman Rockwell, who often illustrated Circus scenes in his artwork. The brand is also well aligned with the city’s recent push to elevate the area & build up “NewRoc” as a hub for the arts & creativity.

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- Matthew Shendell & Shaun Moamem