When creating a brand identity, you’ll want to identify a few “brand personality words” (sometimes referred to as “marketing words”, “branding words”, or “brand adjectives”) that help describe the essence of your brand. How would someone describe your brand? What would they type into Google to find your brand? (Hint: this is also helpful for finding SEO keywords.) In addition to defining your brand, these words should also encompass what your brand means to your customers and why they choose to align themselves with this brand. That’s why choosing brand personality words can deepen your connection with customers and build a lasting, memorable brand.

It’s not always easy to come up with the perfect brand words on the spot, so to help you out in this process, we’ve created a comprehensive list of adjectives and word ideas to use for your brand personality. If you need additional help creating your brand identity, make sure to check out our branding services.

A

ACCESSIBLE

ACCOMPLISHED

ACCURATE

ACTIONABLE

ACTIVE

ADAPTABLE

ADEPT

ADVANCED

ADVENTUROUS

AFFECTIVE

AFFORDABLE

AGELESS

AGELESS

AGILE

ALERT

ALIVE

ALLURING

ALTERNATIVE

ALTRUISTIC

AMBITIOUS

AMIABLE

APPEALING

APPROACHABLE

ARDENT

ARTICULATE

ASPIRATIONAL

ASSERTIVE

ATTENTIVE

ATYPICAL

AUTHENTIC

AVANT-GARDE

AWARE

B

BALANCED

BELIEVABLE

BENEVOLENT

BESPOKE

BLISSFUL

BOISTEROUS

BOLD

BRAVE

BRIGHT

BRILLIANT

BUBBLY

C

CALMING

CANDID

CAPTIVATING

CASUAL

CHARITABLE

CHEERFUL

CHIC

CLASSIC

CLEAN

CLEVER

COLLABORATIVE

COLORFUL

COMFORTING

COMMANDING

COMMITTED

COMMUNITY-DRIVEN

COMPASSIONATE

COMPELLING

COMPETITIVE

COMPLEX

COMPREHENSIVE

CONFIDENT

CONTEMPORARY

CONVENIENT

COOL

COURAGEOUS

CREATIVE

CREDIBLE

CULTURED

CUNNING

CURATED

CURIOUS

CUSTOM

CUSTOMIZED

CUTTING-EDGE

D

DAINTY

DAPPER

DASHING

DECISIVE

DELIGHTFUL

DELUXE

DESIGNER

DETERMINED

DILIGENT

DIPLOMATIC

DIRECT

DISCREET

DISRUPTIVE

DIVINE

DREAMY

DRIVEN

DYNAMIC

E

EASY

EASYGOING

EDUCATIONAL

EFFICIENT

EFFORTLESS

ELEGANT

ELOQUENT

EMOTIONAL

EMPATHETIC

EMPOWERED

ENCHANTING

ENERGETIC

ENGAGING

ENTHUSIASTIC

EQUITABLE

EXCITING

EXCLUSIVE

EXPENSIVE

EXPERIENCED

EXQUISIT

EXUBERANT

F

FAIR-MINDED

FAITHFUL

FAMILY-ORIENTED

FASHIONABLE

FEARLESS

FEMENINE

FIRST-CLASS

FLEXIBLE

FOCUSED

FORMAL

FRANK

FRESH

FRIENDLY

FUN

FUNCTIONAL

FUNNY

FUTURISTIC

G

GENDER-NEUTRAL

GENEROUS

GENTLE

GENUINE

GOOD

GREGARIOUS

H

HANDY

HAPPY

HARD-WORKING

HARMONIOUS

HEALTHY

HELPFUL

HIGH-QUALITY

HONEST

HOSPITABLE

HUMAN

HUMBLE

HUMOROUS

I

IMAGINATIVE

IMPARTIAL

INCLUSIVE

INDEPENDENT

INFORMAL

INFORMED

INNOVATIVE

INSPIRING

INSTRUCTIVE

INTELLECTUAL

INTELLIGENT

INTERCONNECTED

INTERESTING

INTIMATE

INTUITIVE

INVENTIVE

INVIGORATING

INVITING

J

JAUNTY

JAZZY

JOCOSE

JOCUND

JOVIAL

JUDICIOUS

K

KEEN

KEMPT

KILLER

KIND

KINETIC

KNOWLEDGEABLE

KOOKY

L

LAX

LEGENDARY

LEISURELY

LIBERATED

LIGHT-HEARTED

LITERATE

LOVING

LOYAL

LUCKY

LUXURIOUS

M

MACHIAVELLIAN

MAGICAL

MAJESTIC

MALLEABLE

MASCULINE

MASTERFUL

MATURE

MEANINGFUL

MEDITATIVE

MELODIC

MEMORABLE

MERITORIOUS

MINDFUL

MODERN

MODEST

MOTHERLY

MOTIVATING

MULTIFACETED

MUSICAL

MYSTERIOUS

MYSTICAL

N

NATIVE

NATURAL

NEAT

NEIGHBORLY

NEW

NICE

NICHE

NO-NONSENSE

NOBLE

NONSENSICAL

NOSTALGIC

NOTEWORTHY

NOURISHING

NOVEL

NUANCED

NUTRITIOUS

O

OBLIGING

OBSERVANT

ODD

OPEN

OPTIMAL

OPTIMISTIC

ORGANIC

ORGANIZED

ORIGINAL

OUTSTANDING

P

PARTICIPATIVE

PASSIONATE

PATIENT

PEACEFUL

PERSISTENT

PERSONABLE

PERSONALIZED

PHILOSOPHICAL

PIONEERING

PLAYFUL

POLISHED

POLITICAL

POWERFUL

PRACTICAL

PRAGMATIC

PRECISE

PRO-ACTIVE

PRODUCTIVE

PROFESSIONAL

PROFITABLE

PROMISING

PROUD

PROVEN

PROVOCATIVE

PURE

PURPOSEFUL

Q

QUAINT

QUALIFIED

QUEER

QUICK-WITTED

QUIRKY

R

RAD

RADIANT

RATIONAL

REAL

REASSURING

REBELLIOUS

RECEPTIVE

REFINED

REFLECTIVE

REFRESHING

RELIABLE

RESERVED

RESOURCEFUL

RESPONSIBLE

RESPONSIVE

REVITALIZING

REVOLUTIONARY

ROMANTIC

ROOTED

S

SASSY

SCHOLARLY

SECURE

SELF-CONFIDENT

SELF-DISCIPLINED

SENSIBLE

SENSUAL

SERENE

SEXY

SIGNIFICANT

SIMPLE

SINCERE

SKILLED

SLEEK

SMART

SOCIABLE

SOOTHING

SOPHISTICATED

SPECIALIZED

SPICY

SPIRITUAL

SPONTANEOUS

SPORTY

STEADFAST

STIMULATING

STRAIGHTFORWARD

STRUCTURED

STYLISH

SUAVE

SUCCESSFUL

SUCCINCT

SUNNY

SUSTAINABLE

SWEET

SYSTEMATIC

T

TACTFUL

TAILORED

TALENTED

TALKATIVE

TANTALIZING

TASTY

TENACIOUS

TENDER

THANKFUL

THERAPUTIC

THOUGHTFUL

THRIVING

TIDY

TIME-SAVING

TIMELESS

TOUGH

TRAILBLAZING

TRANQUIL

TRANSCENDENTAL

TRUE

TRUSTED

TRUSTWORTHY

U

UNASSUMING

UNBIASED

UNCOMPLICATED

UNCONVENTIONAL

UNDERSTANDING

UNFORGETTABLE

UNIQUE

UNITED

UNLIMITED

UNSURPASSED

UNUSUAL

UPBEAT

UPLIFTING

URBAN

USEFUL

USER-FRIENDLY

V

VALIANT

VALUABLE

VERACIOUS

VERIFIED

VERSATILE

VIBRANT

VICTORIOUS

VIGOROUS

VIRTUOUS

VISIONARY

VIVACIOUS

VIVID

VULNERABLE

W

WARMHEARTED

WELCOMING

WELL-BUILT

WELL-ESTABLISHED

WELL-INFORMED

WELL-KNOWN

WHIMSICAL

WHOLE

WILLING

WISE

WITTY

WORTHY

X

XENIAL

Y

YEARLY

YOGIC

YOUTHFUL

YUMMY

Z

ZAFTIG

ZANY

ZEALOUS

ZESTFUL

ZIPPY