Don’t use the same hashtag block – change it up based on the content, your brand’s content pillars, the day of the week & if relevant, seasonal event.

Use 30 hashtags on posts, 10 hashtags on stories (YES add hashtags on stories – just make sure to hide them behind a sticker or by making them super tiny)

Use a mix of more popular + less popular hashtags. Most should be in the mid-level range.

Ask your audience to use a branded hashtag to keep track of user generated content or specific campaigns.

Add hashtags on your post (not as a comment afterward)

Stories are the best way to show brand transparency. Use them daily to enhance engagement.

Use them to ask questions, polls, quizzes, showcase reviews, announce new products, posts, events, etc!

Aside from engaging through your own story, make sure to take some time to go to your fans’ stories/posts and like/comment on them.

They’ll appreciate the 1-on-1 attention, and the algorithm will boost your content on their feed.

Seasonal content can sometimes mess up your feed’s aesthetic, but don’t let this stop you from creating it!

You can always archive posts later and you can focus most of the seasonal content on your stories.

Partnerships with other similar brands or relevant influencers can give your brand a HUGE boost.

Your partners have a trusted audience that values their opinion. If they vouch for you, you’ll have the chance to win the hearts of their entire audience!

Make sure to have a gameplan for what you’d like them to see once they land on your page. Is there an action you’d like them to take? Try to lead them to it.