Step 1: INDUSTRY PLAYERS

Look at other industry players. This will help you get a sense of any patterns/trends you might want to align with OR it could reveal opportunity areas for you to stand out.

Step 2: YOUR AUDIENCE

Think about your audience and the message you want to communicate to them. What are they looking for in this brand? What do they expect? What do they find boring or annoying that you should avoid? What problem are you solving for them?

Step 3: WORD MAP

Make a word map. Include anything related to the brand (founder’s name, founding year, functions, features, benefits, unique properties/offerings, audience characteristics, emotions, possible mascots) Start mapping associations between all of those ideas, thinking of metaphors, acronyms, symbols, puns, or related topics that could make sense once you merge some of those concepts.

Step 4: NAMESTORM

With all that in mind, throw as much “real names" in the air as possible & see what sticks. Try to make them timeless, memorable, flexible & easy to read/pronounce, but don’t beat yourself up about it too much, because some of the best brands out there like Starbucks, Amazon and Google have pretty weird names if you think about it. They just BECAME timeless later on. To make sure your faves are actually ownable, check Trademarkia.com for trademarkability, to verify the domain is available & check if it's available on social media (if it's not just play with the wording adding a descriptor word, location or a dash)